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Netflix uses AI-generated Gene Wilder voice in Willy Wonka reality show

WireByte Staff · July 4, 2026

Netflix has collaborated with ElevenLabs to recreate Gene Wilder's voice using AI for its upcoming reality show, Wonka's The Golden Ticket. The show, inspired by Roald Dahl's novel Charlie and the Chocolate Factory, will premiere on September 23rd. The AI-generated voice has been approved by Wilder's estate and family.

Key points

  • Netflix worked with ElevenLabs to develop an AI-generated version of Gene Wilder's voice for its reality show Wonka's The Golden Ticket.
  • The show, inspired by Roald Dahl's novel Charlie and the Chocolate Factory, will premiere on Netflix on September 23rd.
  • The AI-generated voice has been approved by Wilder's estate and family.
  • The reality show features 12 'lucky' golden ticket winners competing in a high-stakes social experiment with a two-part finale on September 30th.
  • The show is separate from the Charlie vs. the Chocolate Factory animated feature scheduled for 2027.

Netflix's upcoming reality show, Wonka's The Golden Ticket, has sparked controversy with the use of an AI-generated Gene Wilder voice. The show, inspired by Roald Dahl's novel Charlie and the Chocolate Factory, will premiere on September 23rd. The AI-generated voice has been approved by Wilder's estate and family, but some have questioned the need for such a recreation.

The show features 12 'lucky' golden ticket winners competing in a high-stakes social experiment with a two-part finale on September 30th. This is not the first time Netflix has used AI-generated voices, having previously worked on productions re-creating the voice of Michael Caine and Stan Lee.

The use of AI-generated voices raises questions about the role of technology in the entertainment industry and the ethics of recreating deceased performers' voices. While some may see it as a way to keep the memory of beloved actors alive, others may view it as a form of digital necromancy.

Regardless of one's opinion on the matter, Wonka's The Golden Ticket is set to premiere on Netflix on September 23rd, offering a unique blend of competition and social experimentation. Will the show's use of AI-generated voices be a game-changer, or will it be a gimmick that falls flat? Only time will tell.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.