Markets & Trading Reddit Tests Search Ads Amid Stock Decline and AI Scrapping Push WireByte Reddit is piloting contextual advertisements within its search results, targeting users with product-related promotions based on query intent. This move follows a controversial shift to a logged-in-only experience and a 29% stock drop driven by declining traffic and missed revenue forecasts. The test aims to monetize high-intent search behavior while refining user experience through advertiser feedback.