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Apple raises prices for Mac and iPad lineups amid memory shortage

WireByte Staff · July 4, 2026

Apple has increased prices for most of its Mac and iPad models, citing a worldwide memory shortage driven by the AI buildout. The price hikes range from $100 to $1,300, with the entry-level MacBook Neo and 1TB M5 MacBook Pro seeing the largest increases. iPhone prices remain unchanged for now, but may be affected later in the year.

Key points

  • Apple has raised prices for its Mac and iPad lineups due to a worldwide memory shortage driven by the AI buildout.
  • The price hikes affect most Mac and iPad models, with the entry-level MacBook Neo increasing from $599 to $699 and the 1TB M5 MacBook Pro from $1,699 to $1,999.
  • iPhone prices remain unchanged for now, but may be affected later in the year.
  • Apple's smart home devices, including the HomePod and Apple TV, have also seen price increases.
  • The company is working to find solutions to the memory shortage, but for now, consumers will face higher prices for its products.

Apple Raises Prices for Mac and iPad Lineups Amid Memory Shortage

Apple has announced price hikes for most of its Mac and iPad models, citing a worldwide memory shortage driven by the AI buildout. The price increases range from $100 to $1,300, with the entry-level MacBook Neo and 1TB M5 MacBook Pro seeing the largest increases.

The company's smart home devices, including the HomePod and Apple TV, have also seen price increases. iPhone prices remain unchanged for now, but may be affected later in the year.

In a statement, Apple acknowledged the unprecedented challenge facing the consumer electronics industry and expressed its commitment to finding solutions to the memory shortage.

The price hikes have been reflected on Apple's store page, with the new prices now available for customers to see.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.