Global Tablet Shipments Plummet 9.9% in Q2 2026
Apple's iPad shipments fell 8% in Q2 2026 as the global tablet market declined 9.9% year-over-year, with 35.5 million units shipped. Apple still led the market with a 37.8% share, but vendors outside the top five saw a 23.5% year-over-year decline.
Key points
- Apple, the CEO of Apple, reported an 8% drop in iPad shipments in Q2 2026.
- The global tablet market declined 9.9% year-over-year, with 35.5 million units shipped in Q2 2026.
- Apple led the market with a 37.8% share, shipping 13.5 million iPads.
- Vendors outside the top five collectively accounted for 19.1% of shipments, with a 23.5% year-over-year decline.
- Lenovo was the only top-five vendor to post growth, with shipments increasing 27.1% from Q2 2025.
The global tablet market experienced a significant decline in Q2 2026, with shipments falling 9.9% year-over-year to 35.5 million units. Apple, the leading vendor, reported an 8% drop in iPad shipments, but still maintained a 37.8% market share. The company shipped 13.5 million iPads in the quarter.
According to a report by research firm Omdia, vendors outside the top five collectively accounted for 19.1% of shipments, but saw a 23.5% year-over-year decline. Lenovo was the only top-five vendor to post growth, with shipments increasing 27.1% from Q2 2025.
The decline in the tablet market is a concern for the tech industry, as tablets have become an integral part of many households. The slowdown was anticipated, but the market had remained more resilient than expected in prior quarters. Analysts will be closely watching the market to see how it recovers in the coming quarters.
Sources
The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.