YouTube Premium to Include Peacock at No Extra Cost
YouTube Premium subscribers in the US will gain access to Peacock's ad-supported content, including live sports and TV shows, at no extra cost starting in early 2027. The deal is part of a multi-year partnership between YouTube and NBCUniversal.
Key points
- YouTube Premium subscribers in the US will receive Peacock Premium at no extra cost starting in early 2027.
- The deal includes access to Peacock's ad-supported content, including live sports and TV shows.
- Peacock Premium costs $11 per month or $110 per year, making the YouTube Premium bundle a cheaper option.
- The partnership is part of a broader strategy by NBCUniversal to expand its reach through distribution deals, rather than acquisitions.
- YouTube Premium prices increased in the US to $16 per month for an individual plan and $27 for a family plan in June 2026.
YouTube has announced a multi-year partnership with NBCUniversal to include Peacock Premium in its ad-free subscription service, YouTube Premium. Starting in early 2027, YouTube Premium subscribers in the US will gain access to Peacock's ad-supported content, including live sports and TV shows, at no extra cost.
The deal is a significant expansion of the existing partnership between YouTube and NBCUniversal, which has already included bundles for users in other markets with Universal+ and Hayu. Peacock Premium costs $11 per month or $110 per year, making the YouTube Premium bundle a cheaper option for users.
The partnership is part of a broader strategy by NBCUniversal to expand its reach through distribution deals, rather than acquisitions. This approach is in contrast to many other media giants, which have responded to the rise of platforms like YouTube and TikTok by reshaping their businesses through major deals.
YouTube Premium prices increased in the US to $16 per month for an individual plan and $27 for a family plan in June 2026. The deal is expected to boost Peacock's growth by bringing the service to millions of YouTube Premium subscribers.
Sources
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