X phases out creator revenue sharing for new originality rewards
Social media platform X is replacing its legacy creator revenue sharing model with a new initiative called Original Content Rewards. The transition cuts off new applicants immediately and sunsets existing payouts by September 7. The revamped system shifts financial incentives toward original reporting, media, and commentary, requiring participants to meet specific follower and impression thresholds while maintaining a paid subscription.
Key points
- Social media platform X announced the termination of its existing Revenue Sharing program in favor of a replacement called Original Content Rewards.
- The platform halted new enrollments immediately and established a complete phase-out of the old system for current participants after September 7.
- Current creators will receive final payouts through mid-September before eligibility transitions to the new framework on September 8.
- Applicants to the new rewards framework must maintain a paid subscription tier alongside specific thresholds requiring 500 verified followers and 500,000 verified home timeline impressions over 90 days.
- Qualifying posts emphasize original reporting, personal photography, custom graphics, and unique commentary, while prohibiting unedited re-uploads or copied material.
Social media platform X has announced a major overhaul to its creator compensation structure, winding down its established Revenue Sharing initiative in favor of a new system titled Original Content Rewards. The company halted new enrollments immediately following the announcement and confirmed that the legacy program will sunset entirely after September 7, with final disbursements scheduled through mid-September.
Beginning September 8, currently enrolled creators can apply for the newly established reward framework, provided they meet updated eligibility criteria. Participants must continue subscribing to one of the platform's paid Premium tiers and satisfy strict audience engagement metrics, requiring at least 500 verified followers and 500,000 verified home timeline impressions within a 90-day period.
The structural shift heavily prioritizes content originality over standard engagement metrics. According to platform guidelines, qualifying submissions include original reporting, proprietary analysis, self-created photos and videos, and custom-designed memes or graphics. Conversely, content that relies on unedited re-uploads, duplicated posts from external accounts, or lacks meaningful personal transformation will be excluded from the rewards pool.
Sources
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