Snapchat rejects AI-generated content in Spotlight
Snapchat will no longer recommend videos made entirely by AI in its Spotlight feed, prioritizing human-made content instead. The move aligns with growing efforts to combat 'AI slop' across social media platforms. Snapchat still allows creators to use AI tools to enhance or edit their content.
Key points
- Snapchat will stop recommending 'wholly AI-generated videos' in Spotlight, favoring 'authentic, human-made content'.
- The platform's update is part of a broader effort to combat 'AI slop' across social media, with YouTube, LinkedIn, and Substack taking similar steps.
- Snapchat still allows creators to use AI tools to enhance or edit their content, but will not recommend entirely AI-generated videos.
- Research suggests that people tend to view AI-generated content as 'low-quality' and 'repetitive', and that exposure to such content can erode trust in online authenticity.
- Snapchat's update is intended to maintain Spotlight as a platform for discovering 'authentic creativity from real people'.
Snapchat's move to reject AI-generated content in Spotlight is the latest development in a growing effort to combat 'AI slop' across social media platforms. The company's update is intended to prioritize human-made content and maintain Spotlight as a platform for discovering 'authentic creativity from real people'.
The decision aligns with similar steps taken by YouTube, LinkedIn, and Substack, which have all sought to address the proliferation of low-quality AI-generated content. Snapchat's update does not prohibit the use of AI tools entirely, but rather restricts the recommendation of entirely AI-generated videos.
Research suggests that people tend to view AI-generated content as 'low-quality' and 'repetitive', and that exposure to such content can erode trust in online authenticity. By prioritizing human-made content, Snapchat aims to maintain the platform's value proposition and provide users with a more authentic experience.
The move is also reflective of the broader industry trend towards greater transparency and accountability in AI-generated content. As the tech industry continues to evolve, it remains to be seen how other social media platforms will address the issue of AI-generated content.
Sources
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