Apple Captures Record 49% of Global Smartphone Revenue in Q2
Apple achieved a record 49% share of global smartphone revenue in Q2 2026, driven by 22% year-over-year revenue growth and sustained demand for the iPhone 17 lineup. Global smartphone revenue reached a record high of $109 billion, despite a 7% decline in shipments.
Key points
- Apple captured 49% of global smartphone revenue in Q2 2026, its highest-ever share for a second quarter.
- Revenue growth was led by the sustained demand for the iPhone 17 lineup, particularly the base iPhone 17 and iPhone 17 Pro Max.
- Global smartphone revenue reached a record high of $109 billion, up 7% year-over-year, despite a 7% decline in shipments.
- Apple's average selling price rose to $946, up from $879 a year earlier, while Samsung maintained a 23% share of global shipments.
- Xiaomi saw the steepest decline in shipments, falling 26% year-over-year, while Oppo and Vivo's revenues declined 10% and 11% year-over-year, respectively.
Apple's record-breaking revenue share in Q2 2026 marks a significant milestone for the tech giant. According to Counterpoint Research, Apple's revenue grew 22% year-over-year, driven by sustained demand for the iPhone 17 lineup. The iPhone 17 Pro Max, in particular, saw strong sales, contributing to Apple's record-breaking revenue share.
Despite a 7% decline in global smartphone shipments, the market saw a 7% increase in revenue, reaching a record high of $109 billion. This growth can be attributed to rising average selling prices (ASPs), which increased 17% year-over-year to a second-quarter record of $400. The memory shortage, which forced several smartphone manufacturers to raise prices, also contributed to the growth.
While Apple maintained its position as the second-largest smartphone manufacturer, Samsung maintained its lead with a 23% share of global shipments. Xiaomi, on the other hand, saw the steepest decline in shipments, falling 26% year-over-year. Oppo and Vivo's revenues declined 10% and 11% year-over-year, respectively, despite ASP growth.
As the global smartphone market continues to evolve, it remains to be seen how Apple and its competitors will adapt to changing consumer demands and market trends.
Sources
The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.