Samsung Rolls Out HDR10+ Advanced on 2026 TVs
Samsung is deploying HDR10+ Advanced, a new image quality format, on its 2026 TVs starting this month. The format, co-developed by Samsung, supports Enhanced Overall Brightness and Intelligent Motion Smoothing for improved HDR viewing on Prime Video.
Key points
- Samsung is rolling out HDR10+ Advanced on its 2026 TVs starting this month.
- The format supports Enhanced Overall Brightness, which uses extended statistical metadata for brighter and more precise HDR.
- Intelligent Motion Smoothing dynamically adjusts motion processing scene-by-scene.
- HDR10+ Advanced is initially available on Prime Video for supported shows and movies.
- Samsung co-developed HDR10+ Advanced and unveiled it last November before demoing it at CES in January.
Samsung is expanding its HDR10+ Advanced image quality format to its 2026 TVs, starting this month. The format, co-developed by Samsung, aims to improve HDR viewing on supported devices. Two key features of HDR10+ Advanced are Enhanced Overall Brightness and Intelligent Motion Smoothing.
Enhanced Overall Brightness uses extended statistical metadata to squeeze more brightness out of newer displays, offering a brighter and more precise HDR experience across the full tonal range. This feature is particularly beneficial for viewers who want to see details in shadows and heightened brightness in action movies and sports.
Intelligent Motion Smoothing, on the other hand, dynamically adjusts motion processing scene-by-scene, allowing compatible displays to optimize motion for a smoother viewing experience. While some may argue that motion smoothing can be overly aggressive, Samsung's implementation aims to strike a balance between smooth motion and preserving the original content.
HDR10+ Advanced is initially available on Prime Video for supported shows and movies, with Samsung planning to expand the format to other platforms in the future. As the company continues to push the boundaries of HDR technology, it will be interesting to see how HDR10+ Advanced is received by consumers and content creators alike.
Sources
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