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Reto Project Releases $35 Kodak EC35 Film Camera

WireByte Staff · August 9, 2026

Charmera-maker Reto Project has announced the Kodak EC35, a new 35mm point-and-shoot film camera priced at $34.99. Designed as an affordable alternative to single-use disposables, the pocketable camera features a fixed 25mm lens, manual film advance, and a built-in automatic flash. The device expands access to analog photography for beginners following the company's previous $99 Snapic A1 release.

Key points

  • Reto Project, the manufacturer behind Charmera, announced the release of the Kodak EC35 35mm film camera.
  • The camera is priced at $34.99 on its own, with a $44.99 bundle option that includes a roll of Kodak Ultramax 400 film.
  • Technical specifications include a 25mm acrylic lens, a fixed f/10 aperture, a 1/100 shutter speed, manual wind and rewind mechanisms, and a built-in flash.
  • The device features a sliding lens cover that also functions as a shutter lock and is offered in seven color options.
  • The EC35 provides a lower-cost entry point for analog photography compared to Reto's earlier $99 Kodak Snapic A1 and $50 EKTAR H35 models.

Reto Project has expanded its lineup of analog photography gear with the introduction of the Kodak EC35, a budget-friendly 35mm point-and-shoot camera. Retailing at $34.99, the device is engineered to replicate the accessibility of drugstore disposable cameras while offering reusable functionality through a manual wind and rewind system.

The camera is equipped with a 25mm acrylic lens featuring a fixed f/10 aperture and a 1/100 second shutter speed. It also includes a built-in automatic flash powered by a single AA battery. For portability, the EC35 incorporates a sliding lens cover that doubles as a shutter lock to prevent accidental exposures while stored in pockets or bags.

Available in seven colorways—including midnight black, vanilla white, butter yellow, lavender, powder blue, blush pink, and avocado green—the model follows the manufacturer's previous releases, such as the $99 Kodak Snapic A1 and the $50 EKTAR H35 half-frame camera. Consumers can purchase the hardware independently or as part of a $44.99 bundle that includes a roll of Kodak Ultramax 400 film.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.