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Gaming & Esports

Pokémon Franchise Celebrates 30 Years Amid Global Popularity

WireByte Staff · August 2, 2026

The Pokémon franchise is marking 30 years since its debut in 1996, with fans worldwide celebrating the milestone. A recent pop-up event in London drew hundreds of enthusiasts, while the augmented reality game Pokémon Go continues to attract millions of players. The franchise's value has soared, with rare items selling for millions of pounds.

Key points

  • The Pokémon franchise has reached a 30-year milestone since its debut in 1996.
  • A recent pop-up event in London celebrated the anniversary, attracting hundreds of fans.
  • The augmented reality game Pokémon Go has seen millions of players worldwide since its release in 2016.
  • Rare Pokémon items, such as playing cards, have sold for millions of pounds, with the world's only PSA 10-graded Pikachu Illustrator card selling for £12m in 2023.
  • The franchise's global popularity shows no signs of slowing down, with new games and content being released regularly.

The Pokémon franchise has come a long way since its debut in 1996. From humble beginnings as a video game to a global phenomenon spanning multiple media formats, Pokémon has captured the hearts of millions. The recent pop-up event in London's Shoreditch area was a testament to the franchise's enduring appeal, with hundreds of fans gathering to celebrate the 30-year milestone.

The augmented reality game Pokémon Go has been a significant contributor to the franchise's global popularity, attracting millions of players since its release in 2016. The game's unique concept of using real-world locations to catch Pokémon has made it a hit among fans, who can now explore their surroundings in a new and exciting way.

The value of rare Pokémon items has also skyrocketed in recent years, with some selling for millions of pounds. The world's only PSA 10-graded Pikachu Illustrator card, for example, sold for a staggering £12m earlier this year. These rare items have become highly sought after by collectors and enthusiasts, further fueling the franchise's popularity.

As the franchise continues to grow and evolve, it's clear that Pokémon has become a cultural phenomenon that transcends generations and geographical boundaries. With new games and content being released regularly, it's likely that the franchise will remain a beloved part of popular culture for years to come.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.