Nvidia RTX 5090 GPUs sold in costly bundles amid component shortages
Taiwanese e-commerce platform PChome24h is listing Nvidia RTX 5090 graphics cards exclusively in mandatory hardware bundles containing up to eight motherboards and additional components. Driven by AI-related memory constraints, retailers are mimicking crypto-era tactics. This practice forces consumers to purchase surplus hardware alongside high-end GPUs, significantly increasing total acquisition costs for PC builders.
Key points
- Taiwanese platform PChome24h is selling high-end Nvidia RTX 5090 graphics cards in mandatory bundles featuring up to eight motherboards and other components.
- Featured items include the Asus ROG Astral GeForce RTX 5090, Gigabyte Aorus RTX 5090 Master, and MSI GeForce RTX 5090 Gaming Trio OC.
- An Asus ROG Astral RTX 5090 combo is listed at 248,990 New Taiwan Dollars, equating to approximately 7,720 US Dollars.
- Analyst reports and market observers indicate that AI-driven memory shortages have inflated component costs and heavily disrupted the retail PC hardware market.
- Retailers are utilizing sales tactics reminiscent of the cryptocurrency boom to offload surplus inventory alongside scarce high-end hardware.
Taiwanese online retailer PChome24h has introduced mandatory hardware packages for Nvidia's flagship RTX 5090 graphics cards, requiring buyers to purchase multiple motherboards and additional components in order to acquire a single GPU.
According to industry observations shared on social media, models including the Asus ROG Astral GeForce RTX 5090, Gigabyte Aorus RTX 5090 Master, and MSI GeForce RTX 5090 Gaming Trio OC are being tied to extensive product lots. For instance, an Asus ROG Astral bundle is priced at 248,990 New Taiwan Dollars, or roughly 7,720 US Dollars, far exceeding the standalone retail value of the graphics card.
Market researchers attribute these restrictive sales practices to severe AI-driven memory constraints that have sharply escalated component prices. The bundled sales approach closely mirrors distribution strategies observed during past cryptocurrency mining booms, placing a heavy financial burden on independent PC builders and consumers seeking standalone high-performance hardware.
Sources
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