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AI & Machine Learning

Meta Launches New Smart Glasses Line with AI Assistant

WireByte Staff · July 12, 2026

Meta has introduced a new line of smart glasses, dubbed Meta Glasses, starting at $299. The glasses feature a camera, personal speakers, and a dedicated button for the Meta AI assistant. Available in several countries, the Meta Glasses have over eight hours of battery life and come in a variety of styles, including a collaboration with Kylie Jenner.

Key points

  • Meta has launched a new line of smart glasses, Meta Glasses, in partnership with EssilorLuxottica, starting at $299.
  • The glasses feature a camera, personal speakers, and a dedicated button for the Meta AI assistant.
  • Available in several countries, the Meta Glasses have over eight hours of battery life and come in 26 different styles.
  • The glasses are available in styles such as the Meta Adventurer, Meta Fury, and Meta Glasses by Kylie, which features a slim oval frame designed in collaboration with American model Kylie Jenner.
  • Meta claims that the new glasses have over eight hours of battery life, with an on-the-go charging case providing up to 40 hours of additional usage.

Meta has made a significant move in the wearables market with the launch of its new smart glasses line, Meta Glasses. The glasses are available in several countries and start at $299. The Meta Glasses feature a camera, personal speakers, and a dedicated button for the Meta AI assistant. The glasses come in 26 different styles, including the Meta Adventurer, Meta Fury, and Meta Glasses by Kylie, which features a slim oval frame designed in collaboration with American model Kylie Jenner.

The Meta Glasses have over eight hours of battery life and come with an on-the-go charging case that provides up to 40 hours of additional usage. This is a significant improvement over previous Meta smart glasses, which were released under the Ray-Ban or Oakley brand.

The launch of the Meta Glasses is a strategic move by Meta to expand its presence in the wearables market. With an estimated market share of over 80%, according to data from Counterpoint Research, Meta is well-positioned to compete with other players in the market.

The Meta Glasses are available in several countries, and the company has stated that it will continue to push into the wearables market. The launch of the Meta Glasses is a significant development in the tech industry, and it will be interesting to see how the market responds to this new product.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.