Disney Considers Free Tier for Disney Plus
The Walt Disney Company is exploring the possibility of introducing a free tier to its streaming service, Disney Plus, as part of efforts to better serve viewers and compete with rivals like Netflix and HBO Max. No timeline or scope for the move has been announced.
Key points
- Disney Plus is reportedly considering adding a free tier to its service, potentially supported by ads.
- Chief Product and Tech Officer Adam Smith spoke about the idea during a town hall meeting, but no details were provided.
- The move is part of ongoing discussions on how to improve customer service and compete with other streaming services.
- Disney charges $12.99 for its ad-supported plan, while Netflix and HBO Max offer similar services.
- No official announcement has been made, and the company is still exploring its options.
The Walt Disney Company is reportedly considering a significant change to its streaming service, Disney Plus. According to sources, the company is exploring the possibility of introducing a free tier to its service, potentially supported by ads. This move is part of ongoing discussions on how to better serve viewers and compete with other streaming services.
Chief Product and Tech Officer Adam Smith spoke about the idea during a town hall meeting, but no details were provided. The company is still in the early stages of exploring its options, and no official announcement has been made.
The introduction of a free tier could help Disney set itself apart from other streaming rivals like Netflix and HBO Max. Currently, Disney charges $12.99 for its ad-supported plan, while Netflix and HBO Max offer similar services.
The move is seen as a way for Disney to improve customer service and increase engagement with its viewers. However, it remains to be seen whether the company will ultimately decide to implement a free tier and how it will be supported.
Sources
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