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Apple Prepares for September iPhone Event

WireByte Staff · August 4, 2026

Apple is gearing up for its September iPhone event, where it will unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone. US retail employees can apply to work the event, which is expected to take place between September 1-14. The event will be held at Apple Park, with employees helping to organize lines, check in guests, and support security teams.

Key points

  • Apple is preparing for its September iPhone event, where it will debut the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone.
  • US retail employees can apply to work the event through an Event Support Experience Program lottery, which closes on August 8.
  • The event is expected to take place between September 1-14, with Apple Park serving as the venue.
  • Selected employees will help organize lines, check in guests, offer directions, and support security teams.
  • Workers who participated in the Worldwide Developers Conference or last year's iPhone launch are not eligible for the program.

Apple's September iPhone event is just around the corner, and preparations are in full swing. The company has announced an Event Support Experience Program lottery for US retail employees who want to work the event. The lottery, which closes on August 8, will select employees to help organize lines, check in guests, offer directions, and support security teams at Apple Park.

The event is expected to take place between September 1-14, with Apple typically holding its annual iPhone event during the second week of September. However, this year's Labor Day on September 7 may shift the event to Wednesday, September 9, as it would preserve the workday travel window Apple has historically provided for attendees.

Apple has relied on retail employees to help staff major product launches for years, and this event will be no exception. Selected employees will be treated to travel and lodging expenses, and will have the opportunity to be a part of one of the biggest tech events of the year.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.