Apple Prepares for Further Price Hikes Across Product Lineup
Apple has already raised prices across its product lineup this summer, but further increases are expected for the iPhone, Apple Watch, and AirPods in September. The price increases are attributed to the ongoing memory crisis, which will impact Watch components. Analysts predict the iPhone 18 Pro will start at $1,299-$1,399, while older iPhone models may stay the same or increase slightly in price.
Key points
- Apple plans to raise prices for iPhone, Apple Watch, and AirPods in September, following a summer price hike across its product lineup.
- The price increases are expected to be driven by the ongoing memory crisis, which will impact Watch components and potentially affect AirPods.
- Analysts predict the iPhone 18 Pro will start at $1,299-$1,399, a $200-$300 increase from the iPhone 17 Pro.
- Older iPhone models may stay the same or increase slightly in price, contrary to Apple's usual practice of dropping prices for older models when new ones arrive.
- The price hikes are part of Apple's broader strategy to manage the impact of the memory crisis on its products.
Apple has been navigating the ongoing memory crisis, which has been affecting the tech industry as a whole. As a result, the company has been forced to raise prices across its product lineup. This summer, Apple increased prices for Macs, iPads, Apple TVs, HomePods, and Vision Pro. However, the flagship products iPhone, Apple Watch, and AirPods were initially spared from the price hikes.
Now, analysts predict that the iPhone, Apple Watch, and AirPods will face price increases in September, as part of the iPhone 18 event. The iPhone 18 Pro is expected to start at $1,299-$1,399, a significant increase from the iPhone 17 Pro. Older iPhone models may not see a price drop, as Apple usually does, but instead may stay the same or increase slightly in price.
The price hikes are attributed to the ongoing memory crisis, which will impact Watch components and potentially affect AirPods. Analysts believe that Apple is taking a proactive approach to manage the impact of the memory crisis on its products. While the price increases may be unwelcome news for consumers, they are a necessary step for Apple to maintain its product lineup and competitiveness in the market.
Sources
The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.