Apple Dominates Premium Smartphone Market
Apple now holds 65% of the global premium smartphone market, a 9% year-over-year growth, according to Counterpoint Research. This growth is attributed to the base model iPhone 17. However, Apple's market share has declined from 74% in 2022 due to increased competition in the Chinese market.
Key points
- Apple's premium smartphone market share reached 65% in the first half of 2026, a 9% year-over-year growth.
- The growth is attributed to the base model iPhone 17, which has contributed to a 5% year-over-year increase in overall premium smartphone sales.
- However, Apple's market share has declined from 74% in 2022 due to increased competition in the Chinese market.
- Counterpoint Research suggests that the price gap between mid-tier and premium phones is decreasing, leading people to buy more flagships.
- Samsung is the only other brand close to Apple in the global smartphone market, holding 19% of the market share.
Apple Dominates Premium Smartphone Market
According to a recent study by Counterpoint Research, Apple now holds 65% of the global premium smartphone market. This represents a 9% year-over-year growth, with the base model iPhone 17 being a key contributor to this success. However, Apple's market share has declined from 74% in 2022, a trend attributed to increased competition in the Chinese market.
The study also notes that the price gap between mid-tier and premium phones is decreasing, leading to a 5% year-over-year increase in overall premium smartphone sales. Samsung is the only other brand close to Apple in the global smartphone market, holding 19% of the market share.
This development has significant implications for the tech industry, with Apple's dominance in the premium smartphone market likely to have a ripple effect on other manufacturers and the broader market.
Sources
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