Whatnot's $20 billion valuation makes it a live-shopping giant
Whatnot, a US-based live-stream shopping platform, has reached a $20 billion valuation after years of growth. Founded by Grant LaFontaine and Logan Head, the company has become the largest live-stream shopping platform outside of Asia, with interactive auctions and a vast user base. Whatnot's success has been marked by a radical approach to productivity, with LaFontaine recalling his co-founder's 16-hour coding marathons. The company's valuation is a testament to its innovative approach to e-commerce.
Key points
- Whatnot, a US-based live-stream shopping platform, has reached a $20 billion valuation.
- Founded by Grant LaFontaine and Logan Head, Whatnot has become the largest live-stream shopping platform outside of Asia.
- The company's interactive auctions and vast user base have contributed to its success.
- Whatnot's founders employed a radical approach to productivity, with 16-hour coding marathons.
- The company's valuation is a testament to its innovative approach to e-commerce.
Whatnot's success story began with a small rental home, where co-founders Grant LaFontaine and Logan Head organized their personal collectibles, including hundreds of Funko Pop figurines. Inspired by their own habits, they launched their livestream shopping app in December 2019. The app has since become a giant in the live-stream shopping space, with a valuation of $20 billion.
LaFontaine recalled his co-founder's grueling work schedule, where Logan Head would code for 16 hours a day, six days a week. This radical approach to productivity paid off, as Whatnot has become the largest live-stream shopping platform outside of Asia.
Whatnot's interactive auctions and vast user base have contributed to its success. The company's valuation is a testament to its innovative approach to e-commerce, and it will be interesting to see how it continues to grow and evolve in the future.
Sources
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