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X Shifts Revenue Model to Original Content Rewards
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Business & Economy

X Shifts Revenue Model to Original Content Rewards

WireByte Staff · August 8, 2026

X has stopped accepting new applications for its revenue-sharing program, set to shut down on September 7. It will be replaced by the Original Content Rewards Program, which rewards users for creating and posting original content. The new program requires users to be 18+, have a paid subscription, and meet engagement metrics. Creators can earn money based on qualified impressions of their original content. The change aims to incentivize high-quality content on the platform.

Key points

  • X has stopped accepting new applications for its revenue-sharing program, set to shut down on September 7.
  • The Original Content Rewards Program will replace the revenue-sharing program, rewarding users for creating and posting original content.
  • To be eligible, users must be 18+, have a paid subscription, and meet engagement metrics (500 verified followers, 500,000 Home timeline views from verified users).
  • Creators can earn money based on qualified impressions of their original content.
  • The new program aims to incentivize high-quality content on the platform.

X, a social media platform, has made a significant change to its revenue model. The company has stopped accepting new applications for its revenue-sharing program, which will shut down on September 7. In its place, X has launched the Original Content Rewards Program, designed to incentivize users to create and share original content.

The new program rewards users for producing high-quality content, including writing, reporting, photography, videography, and creative editing. To be eligible, users must meet specific requirements, such as being 18 years or older, having a paid subscription (Premium, Premium+, or Premium Business), and demonstrating engagement metrics (500 verified followers and 500,000 Home timeline views from verified users within the last 90 days).

The shift in revenue model aims to promote high-quality content on the platform and encourage users to invest time and effort into creating original content. While some users may see this change as an opportunity to earn more money, others may view it as a restriction on their ability to monetize their content.

The impact of this change on the platform's user base and content quality remains to be seen. As X continues to evolve its revenue model, it will be interesting to observe how users adapt to the new program and whether it leads to an increase in high-quality content.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.