X replaces creator revenue-sharing with Original Content Rewards program
Social media platform X is terminating its previous creator revenue-sharing model in favor of the newly introduced Original Content Rewards system, set to launch on September 8th. The updated framework aims to curb clickbait by tying earnings to qualified impressions from verified users on original media, sparking global attention over shifting monetization rules for digital creators.
Key points
- X, the social media platform led by owner Elon Musk, announced the termination of its existing creator revenue-sharing system.
- The replacement initiative, titled Original Content Rewards, is scheduled to officially launch on September 8th.
- Eligibility requirements mandate creators possess a minimum of 500 verified followers alongside 500,000 Home Timeline impressions from verified accounts within the preceding 90 days.
- Payouts will be calculated based on unique impressions from Premium subscribers where at least half of the original post remains visible on the Home Timeline.
- Allegra Jacchia, Senior Product Manager for Creators at SpaceXAI, stated the framework targets the elimination of loopholes and clickbait exploitation.
The social media platform X has announced the discontinuation of its contentious revenue-sharing initiative for content creators, opting instead for a freshly structured model titled Original Content Rewards. The updated monetization framework is scheduled to roll out globally on September 8th. Under the revised guidelines, participants must meet stricter eligibility criteria to qualify for earnings, requiring a minimum of 500 verified followers as well as at least 500,000 Home Timeline impressions originating from verified accounts over a 90-day window.
Unlike previous iterations, compensation will hinge strictly on qualified impressions derived from Premium subscribers viewing original material while browsing their Home Timeline feeds, provided that at least half of the post is visible. Qualifying media includes original reporting, proprietary photography and video, self-produced graphics, memes, and commentary deemed to add meaningful value. The company asserts that the structural shift intends to discourage clickbait and loophole exploitation by rendering mere content aggregation and routine replies ineligible for payouts.
Industry observers note that the adjustment marks another significant pivot in X's creator economy strategy under its current ownership. Allegra Jacchia, Senior Product Manager for Creators at SpaceXAI, emphasized via the platform that the initiative specifically aims to properly compensate genuine original contributions rather than manipulative engagement tactics. As the September launch date approaches, digital creators worldwide are evaluating how the stricter metric definitions will impact their platform earnings.
Sources
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