X Confronts Stealing of Viral Videos from Users
X, a social media platform, has acknowledged that many popular videos are stolen from other users, often years after they went viral. In response, X is launching new video tools to encourage original content, including an in-app editor and recorder. The move aims to address 'recycled content' and support creators.
Key points
- X's head of product, Nikita Bier, stated that many popular videos on the platform are stolen from other users, sometimes 5 years after they originally went viral.
- The platform is launching new video tools, including an in-app editor and recorder, to encourage original content and address 'recycled content'.
- The new tools are available now on X's iOS app and include features such as caption overlay, green screen, and automatic caption generation.
- X has previously identified 'a number of large accounts' that were programmatically reuploading content from other users to game the revenue share program.
- X will allocate impressions from those posts to the original creator, aiming to support creators and promote original content.
X, a social media platform, has acknowledged a widespread issue with the theft of viral videos from users. According to Nikita Bier, head of product, many popular videos on the platform are stolen from other users, often years after they originally went viral.
This comes as X launches new video tools to encourage original content and address 'recycled content'. The new features, available now on X's iOS app, include an in-app editor and recorder. The tools also include features such as caption overlay, green screen, and automatic caption generation.
X's move aims to support creators and promote original content. The platform has previously identified 'a number of large accounts' that were programmatically reuploading content from other users to game the revenue share program. To address this, X will allocate impressions from those posts to the original creator.
The new video tools are X's latest push to encourage users to post original content. With the growing concern over content theft, X's move is seen as a significant step towards promoting creativity and supporting creators.
Sources
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