Telemundo and Peacock Break World Cup Viewership Records
Telemundo's World Cup coverage has set multiple viewership records, with 23.2 million viewers watching the July 5 Mexico-England match. The tournament has also generated significant advertising revenue. The success is attributed to the large and engaged audience.
Key points
- Telemundo's World Cup coverage has set multiple viewership records, with 23.2 million viewers watching the July 5 Mexico-England match.
- The tournament has generated significant advertising revenue, making it the largest Spanish-language media deals in history.
- Miguel Lorenzo, senior VP of sports content and production for NBCUniversal Telemundo Enterprises, attributes the success to the large and engaged audience.
- The World Cup has also broken records for Peacock, with millions of viewers tuning in to watch the tournament.
The 2022 World Cup has been a major success for Telemundo and Peacock, with multiple viewership records broken throughout the tournament. The July 5 match between Mexico and England drew 23.2 million viewers, making it the most-watched telecast of all time for Spanish-language TV in the U.S. This is a significant milestone for Telemundo, with the network's coverage also generating significant advertising revenue.
The success of the World Cup is attributed to the large and engaged audience, with millions of viewers tuning in to watch the tournament on both Telemundo and Peacock. The network's coverage has been widely praised, with many fans expressing their appreciation for the high-quality programming and expert analysis.
As the tournament continues, it is expected that the viewership records will continue to be broken, with the final match likely to draw a large and enthusiastic audience. The success of the World Cup is a testament to the popularity of the sport and the effectiveness of Telemundo's coverage.
Sources
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