Take-Two Interactive Reports Record $1.39 Billion in GTA 6 Pre-Orders
Take-Two Interactive, the parent company of Rockstar Games, has reported a record $1.39 billion in sales during the pre-order period of Grand Theft Auto 6. The sales were recorded from April 1 to June 30, with pre-orders open for just five days. The exceptional start to pre-orders has left the company uncertain about translating these numbers into future sales.
Key points
- Take-Two Interactive reported $1.39 billion in sales during the pre-order period of Grand Theft Auto 6.
- The sales were recorded from April 1 to June 30, with pre-orders open for just five days.
- Take-Two CEO Strauss Zelnick described the pre-orders as 'unprecedented and astonishing'.
- The company's total net bookings for the quarter increased by 3% due to the success of the GTA franchise.
- The NBA 2K franchise also saw a 7% increase in sales during the quarter.
Take-Two Interactive, the parent company of Rockstar Games, has reported a record $1.39 billion in sales during the pre-order period of Grand Theft Auto 6. This exceptional start to pre-orders has left the company uncertain about translating these numbers into future sales.
The sales were recorded from April 1 to June 30, with pre-orders open for just five days. Take-Two CEO Strauss Zelnick described the pre-orders as 'unprecedented and astonishing', but declined to disclose specific sales numbers.
The company's total net bookings for the quarter increased by 3% due to the success of the GTA franchise. The NBA 2K franchise also saw a 7% increase in sales during the quarter.
The success of Grand Theft Auto 6's pre-orders has generated significant interest in the gaming industry. Analysts are closely watching the game's release to see if it will continue to perform well.
The impact of this success on the gaming industry as a whole remains to be seen. However, one thing is clear: Grand Theft Auto 6 has made a strong start to its pre-order period, and the gaming world is eagerly anticipating its release.
Sources
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