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Take-Two CEO Predicts Commercial Streaming by 2026
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Take-Two CEO Predicts Commercial Streaming by 2026

WireByte Staff · August 8, 2026

Take-Two CEO Strauss Zelnick expects the video game industry to shift to commercial streaming within three years, but notes that streaming must offer high-quality experiences, such as running GTA 6 as well as consoles, to be viable. This shift is seen as a potential solution to the industry's rising hardware costs.

Key points

  • Take-Two CEO Strauss Zelnick predicts commercial video game streaming will be achieved within three years.
  • For streaming to matter, it must offer high-quality experiences, such as running GTA 6 as well as consoles.
  • Rising hardware costs, driven by chip shortages, have forced Sony and Microsoft to raise console prices and potentially delay next-gen console launches.
  • Zelnick believes streaming can help mitigate the impact of hardware costs, as it allows for more hardware in people's hands without the associated costs.
  • Analysts say that high-quality streaming is still a developing technology, but it is expected to improve significantly in the coming years.

Take-Two CEO Predicts Commercial Streaming by 2026

In a recent investor Q&A session, Take-Two CEO Strauss Zelnick expressed his optimism about the future of video game streaming. He believes that the industry will shift to commercial streaming within three years, but notes that streaming must offer high-quality experiences to be viable.

According to Zelnick, streaming must be able to run games like GTA 6 as well as consoles do in order to be considered a viable alternative. This is a significant challenge, as current streaming technology is still plagued by issues such as latency and fidelity.

The shift to streaming is seen as a potential solution to the industry's rising hardware costs. The recent chip shortages have forced Sony and Microsoft to raise console prices and potentially delay next-gen console launches. Zelnick believes that streaming can help mitigate the impact of these costs, as it allows for more hardware in people's hands without the associated costs.

While analysts say that high-quality streaming is still a developing technology, it is expected to improve significantly in the coming years. With the advent of new technologies and innovations, streaming is poised to become a major player in the video game industry.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.