Sony Unveils Bravia 9 II with True RGB Display Technology
Sony has launched the Bravia 9 II TV, featuring its True RGB display technology, which offers improved color accuracy and contrast. The TV is priced at $3,500 and marks a shift in Sony's focus towards Micro RGB display tech and AI integration, following a partnership with TCL.
Key points
- Sony has released the Bravia 9 II TV with True RGB display technology, a multi-colored display technology that aims to outshine OLED in terms of color accuracy and contrast.
- The Bravia 9 II is priced at $3,500, making it a premium offering for early adopters.
- Sony has paused refining its OLED and Mini LED TVs to focus on adopting new Micro RGB display tech and AI integration.
- The new TV uses Sony's version of the multi-colored display technology, branded as True RGB, to produce a picture with improved color accuracy and contrast.
- Analysts say the move signals a significant shift in Sony's focus towards Micro RGB display technology and AI integration.
- The Bravia 9 II is available for purchase, with deals starting at $1,297 and saving up to $1,403.
Sony's latest refresh to the Bravia lineup continues the company's tradition of high-quality TVs. The Bravia 9 II uses Sony's version of the multi-colored display technology, branded as True RGB, to produce a picture with improved color accuracy and contrast. This marks a significant shift in Sony's focus towards Micro RGB display technology and AI integration, following a partnership with TCL.
The Bravia 9 II is priced at $3,500, making it a premium offering for early adopters. Analysts say this move signals a significant shift in Sony's focus towards Micro RGB display technology and AI integration. The new TV uses Sony's version of the multi-colored display technology, branded as True RGB, to produce a picture with improved color accuracy and contrast.
The Bravia 9 II is available for purchase, with deals starting at $1,297 and saving up to $1,403. The TV's performance in lab tests has been impressive, with some analysts saying it has the potential to outshine OLED in terms of color accuracy and contrast.
Sources
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