Slate Auto Partners with Crayola for Customizable EV Truck Wraps
Slate Auto, an electric vehicle startup backed by Jeff Bezos, has partnered with Crayola to offer five custom vehicle wraps in signature Crayola colors. The wraps, priced at $1,549.99, are part of Slate's customization strategy for its $24,950 electric truck. This marks Crayola's first automotive partnership.
Key points
- Slate Auto, an electric vehicle startup backed by Jeff Bezos, has partnered with Crayola to offer customizable vehicle wraps.
- The partnership offers five vehicle wraps in signature Crayola colors: Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion.
- The Crayola-color vehicle wraps cost $1,549.99, and come with a matching key fob and custom art piece.
- This marks Crayola's first automotive partnership, according to Anna Roca, head of global partnerships at Crayola.
- Slate Auto's electric truck starts at $24,950 and offers customization options through vehicle wraps, decals, lighting, and accessories.
Slate Auto, a startup backed by Jeff Bezos, has made a name for itself in the electric vehicle market with its focus on simplicity and customization. The company's electric truck, priced at $24,950, comes with a blank canvas, allowing customers to personalize their vehicle through various accessories and wraps. This approach has proven successful, with hundreds of different color combinations available through vehicle wraps.
The latest addition to Slate's customization strategy is a partnership with Crayola, the iconic crayon maker. The partnership brings five signature Crayola colors to Slate's vehicle wraps, priced at $1,549.99. For customers who opt for a Crayola-color wrap, Slate is also throwing in a matching key fob and custom art piece, known as a 'Slatelet,' which can be snapped onto the dashboard.
This partnership marks a significant milestone for Crayola, which has previously focused on art supplies and children's products. According to Anna Roca, head of global partnerships at Crayola, this is the company's first automotive partnership. The partnership is a testament to Slate's commitment to innovation and customer satisfaction, and is likely to appeal to customers looking for a unique and personalized driving experience.
While the partnership with Crayola is a significant development for Slate Auto, it is not the company's only collaboration. Slate is also working with NYC artist Max Kolo on a vehicle wrap, further emphasizing its commitment to creativity and self-expression.
Sources
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