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Shift Up Defends AI-Generated Music Video for Stellar Blade

WireByte Staff · August 3, 2026

Shift Up, the developer of the upcoming game Stellar Blade, has faced backlash for an AI-generated music video promoting the game's sequel, Blood Rain. The video, featuring the game's main character Evie, was criticized for its obvious AI-generated content. Shift Up's CEO, Kim Hyung Tae, responded to the criticism, arguing that the AI only rendered scenes created by the game's artists. The controversy has sparked debate among gamers and industry experts.

Key points

  • Shift Up, the developer of Stellar Blade, released an AI-generated music video for the game's sequel, Blood Rain, on July 31.
  • The video, featuring the game's main character Evie, was criticized for its obvious AI-generated content, including nonsensical written wording and inconsistencies in character models.
  • Shift Up's CEO, Kim Hyung Tae, responded to the criticism, arguing that the AI only rendered scenes created by the game's artists.
  • The controversy has sparked debate among gamers and industry experts, with some praising the innovation and others criticizing the use of AI-generated content.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.