Samsung Unveils HDR10+ Advanced on Prime Video
Samsung has launched HDR10+ Advanced on Prime Video, a next-generation HDR format designed to take advantage of modern TVs' processing power. The format will be available on 2026 Samsung TV models from August 2026, with Prime Video as the launch streaming partner. It competes with Dolby Vision 2, which is also scheduled to launch in 2026.
Key points
- Samsung has launched HDR10+ Advanced on Prime Video, a next-generation HDR format designed to improve HDR reproduction and motion handling.
- HDR10+ Advanced will be available on 2026 Samsung TV models from August 2026, with Prime Video as the launch streaming partner.
- The format competes with Dolby Vision 2, which is also scheduled to launch in 2026, but will not work on Samsung TVs.
- HDR10+ Advanced includes features such as 'Intelligent Motion Smoothing' and improved tone mapping, which can adjust for specific areas of the screen.
- The launch comes after Disney+ in Europe briefly lost Dolby Vision support due to a patent dispute, and as Hisense, Philips, and TCL have announced support for Dolby Vision 2.
Samsung Unveils HDR10+ Advanced on Prime Video
Samsung has launched HDR10+ Advanced on Prime Video, a next-generation HDR format designed to take advantage of modern TVs' processing power. The format will be available on 2026 Samsung TV models from August 2026, with Prime Video as the launch streaming partner.
HDR10+ Advanced is a direct rival to Dolby Vision 2, which is also scheduled to launch in 2026. However, Dolby Vision 2 will not work on Samsung TVs, as it requires a license fee that Samsung does not need to pay.
The launch of HDR10+ Advanced comes after a patent dispute between Disney+ and Dolby, which briefly lost Dolby Vision support in Europe. This has led to a competitive landscape in the HDR market, with multiple formats vying for dominance.
HDR10+ Advanced includes features such as 'Intelligent Motion Smoothing' and improved tone mapping, which can adjust for specific areas of the screen. These features are designed to improve the viewing experience on fast-moving action like sports, and to provide a more precise HDR experience.
The launch of HDR10+ Advanced is an interesting development in the HDR market, and it will be worth watching to see how it compares to Dolby Vision 2.
Sources
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