Samsung Foldables Break Records
Samsung's Galaxy Z Fold 8 series sees 30% higher pre-orders than its predecessor, with the regular Fold 8 accounting for nearly half of US pre-orders, and 3x more Flip owners upgrading to Fold devices
Key points
- Samsung's Galaxy Z Fold 8 series has seen 30% higher pre-orders than the previous generation, with nearly half of US pre-orders being for the regular Galaxy Z Fold 8
- The Galaxy Z Fold 8 accounts for roughly half of all pre-orders across carriers and retail, with the 'Lavender' color currently sold out on Samsung's website
- Around 25% of pre-order customers also purchased a Galaxy Watch, with 'Graphite' being the most popular color choice for the Fold 8 series
- Three times as many Galaxy Z Flip owners are upgrading to the Galaxy Z Fold 8 compared to previous generations, despite the high price point of nearly $1,900 for the Fold 8 and $2,100 for the Z Fold 8 Ultra
- Pre-orders are also breaking records in South Korea, with 1.44 million units pre-ordered over a seven-day period, and are higher than ever in Europe
- The success of the Galaxy Z Fold 8 series may indicate that foldable phones are becoming more mainstream, with Apple also rumored to be entering the market with a similar device
The latest generation of Samsung's foldable phones, the Galaxy Z Fold 8 series, is seeing significant success in pre-orders. According to Samsung, the series has seen 30% higher pre-orders than the previous generation, with the regular Galaxy Z Fold 8 accounting for nearly half of all pre-orders in the US.
The 'Lavender' color of the Galaxy Z Fold 8 is currently sold out on Samsung's website, and around 25% of pre-order customers have also purchased a Galaxy Watch. The most popular color choice for the Fold 8 series is 'Graphite', although younger buyers have shown a preference for the green color options.
Interestingly, three times as many Galaxy Z Flip owners are upgrading to the Galaxy Z Fold 8 compared to previous generations, despite the high price point of the device. This trend is not limited to the US, with pre-orders also breaking records in South Korea and Europe.
The success of the Galaxy Z Fold 8 series may indicate that foldable phones are becoming more mainstream, with Apple also rumored to be entering the market with a similar device. If this trend continues, it could potentially disrupt the smartphone market and lead to a significant shift in consumer preferences.
Sources
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