Pokémon TCG Pocket Player Numbers Plummet
The Pokémon TCG Pocket mobile game has seen a significant drop in monthly active users, from 39 million in April-June 2025 to 23 million in the same period this year, a decline of 41%. DeNA, the game's co-developer, aims to slow this decline through new initiatives.
Key points
- Pokémon TCG Pocket's monthly active users dropped from 39 million in April-June 2025 to 23 million in the same period this year, a decline of 41%
- DeNA, the game's co-developer, aims to slow the decline through initiatives to improve retention and encourage more activity
- The decline in player numbers does not appear to be accelerating, with a quarter-on-quarter loss of around one million monthly players
- DeNA's focus is on getting players to log in more frequently through limited-time events, new card sets, and login rewards
- The game remains a major hit, but its audience and revenue are falling
Pokémon TCG Pocket Player Numbers Plummet
The Pokémon TCG Pocket mobile game has seen a significant drop in monthly active users, from 39 million in April-June 2025 to 23 million in the same period this year, a decline of 41%. DeNA, the game's co-developer, aims to slow this decline through initiatives to improve retention and encourage more activity.
While the decline in player numbers does not appear to be accelerating, with a quarter-on-quarter loss of around one million monthly players, the game's audience and revenue are still falling. DeNA is focused on getting players to log in more frequently through limited-time events, new card sets, and login rewards.
The game remains a popular title, but its financial performance is a concern for the gaming industry. As the market continues to evolve, it will be interesting to see how DeNA's initiatives impact the game's player base and revenue.
Sources
The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.