NHS Launches 'Movement 26.2' Walking Scheme with Digital Rewards
The UK's National Health Service has partnered with Sir Brendan Foster to create 'Movement 26.2', a scheme that rewards people for walking 20-30 minutes daily. Participants will log their walks digitally to earn rewards, with discounts and vouchers from high-street brands expected. The scheme is set to start early next year, pending confirmation of dates.
Key points
- The 'Movement 26.2' scheme is a partnership between NHS England and Sir Brendan Foster, founder of the Great North Run.
- Participants will log 20-30 minutes of walking daily to earn rewards, with the goal of completing 26.2 miles per month.
- Rewards will include discounts and vouchers from high-street brands, as well as digital rewards like streaks and badges.
- The scheme is set to start early next year, pending confirmation of dates.
NHS Launches 'Movement 26.2' Walking Scheme with Digital Rewards
The UK's National Health Service (NHS) has partnered with Sir Brendan Foster, a former Olympic medallist, to create the 'Movement 26.2' scheme. This initiative aims to incentivize people to get active by encouraging them to complete daily walking targets, logged via their smart tech.
The scheme, announced on July 3, is designed to reward participants for walking 20-30 minutes daily, which is equivalent to completing 26.2 miles per month. To achieve this, participants will need to log their walks digitally, with rewards expected to include discounts and vouchers from high-street brands.
The NHS has partnered with high-street brands to offer exclusive deals and discounts to participants. These rewards will be delivered via an app, and longer streaks are expected to earn freebies and special offers at high-street coffee chains and restaurants.
The scheme is set to start early next year, pending confirmation of dates. While details are still thin on the ground, the NHS hopes that 'Movement 26.2' will encourage people to get active and improve their overall health and wellbeing.
What You Need to Know
- The 'Movement 26.2' scheme is a partnership between NHS England and Sir Brendan Foster.
- Participants will log 20-30 minutes of walking daily to earn rewards.
- Rewards will include discounts and vouchers from high-street brands, as well as digital rewards like streaks and badges.
- The scheme is set to start early next year, pending confirmation of dates.
Tags
nhs, movement 26.2, walking scheme, digital rewards, health and wellbeing
Sources
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