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Meta Removes AI Image Feature

WireByte Staff · July 11, 2026

Meta removed a feature allowing users to generate AI images from public Instagram posts after backlash over privacy concerns and potential misuse.

Key points

  • Meta introduced a feature allowing users to generate AI images by @-mentioning public Instagram accounts, sparking immediate criticism.
  • The feature was part of Meta's new Muse Image AI model, which was announced earlier in the week.
  • Users with public Instagram accounts were opted in by default, meaning their content could be used without permission.
  • Critics, including the National Center on Sexual Exploitation and the Screen Actors Guild, argued the feature could be used for malicious purposes like sextortion.
  • Meta removed the feature, stating it had 'missed the mark' and would no longer be available.

Meta has removed a controversial feature from its new Muse Image AI model that allowed users to generate AI images from public Instagram posts. The feature, which was introduced earlier in the week, sparked immediate backlash over privacy concerns and potential misuse. The feature allowed users to generate AI images by @-mentioning public Instagram accounts, which meant that users with public accounts were opted in by default. This raised concerns that users' content could be used without their permission, potentially for malicious purposes. Critics, including the National Center on Sexual Exploitation and the Screen Actors Guild, argued that the feature could be used for sextortion and other forms of exploitation. In response to the criticism, Meta removed the feature, stating that it had 'missed the mark' and would no longer be available. The removal of the feature is seen as a win by some, including the Hollywood union Sag-Aftra, which had urged its members to take action to protect their likeness. The incident highlights the need for tech companies to carefully consider the potential consequences of their features and to prioritize user privacy and safety.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.