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Meta Ends AI Image Feature

WireByte Staff · July 12, 2026

Meta discontinues its AI image feature due to backlash over using public Instagram photos as reference material for generative AI.

Key points

  • Meta launched Muse Image last Tuesday as part of its new AI tools for Instagram and WhatsApp users.
  • The feature allowed users to use photos from public-facing Instagram accounts as reference material for generative AI.
  • The feature was enabled by default, prompting criticism from actors and other famous individuals with public accounts.
  • Meta announced on Friday that it would discontinue the feature due to negative feedback.
  • The decision comes after a backlash from users who felt their personal photos were being used without consent.

Meta, the social media giant, has withdrawn its controversial AI image feature, Muse Image, just days after its launch. The feature, which was part of a suite of new AI tools for Instagram and WhatsApp users, allowed users to use photos from public-facing Instagram accounts as reference material for generative AI. However, the feature was enabled by default, prompting criticism from actors and other famous individuals with public accounts who felt their personal photos were being used without consent.

The backlash was swift, with many users taking to social media to express their concerns over the feature. Meta announced on Friday that it would discontinue the feature, citing negative feedback from users. The company stated that its intent was to provide a useful creative tool, but acknowledged that the feature had 'missed the mark'.

The decision to discontinue the feature is a significant one, as it highlights the ongoing debate over the use of AI in social media and the importance of user consent. As AI technology continues to evolve, companies like Meta must navigate the complex issues surrounding data privacy and user rights.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.