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J.P. Morgan Raises Apple Stock Target Amid Price Hikes
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Markets & Trading

J.P. Morgan Raises Apple Stock Target Amid Price Hikes

WireByte Staff · July 7, 2026

J.P. Morgan has raised its price target for Apple's stock to $345, citing limited impact from recent hardware price hikes. The move comes as Apple's stock has recovered from a 6% dip, with the company trading near its all-time high. Analysts expect Apple's long-term growth to remain unaffected.

Key points

  • J.P. Morgan raised its price target for Apple's stock to $345, from $325, citing limited impact from price hikes.
  • Apple's stock has recovered from a 6% dip, with the company trading near its all-time high of $317.40.
  • Analysts expect Apple's long-term growth to remain unaffected by recent price increases.
  • The price hikes are unlikely to affect sales volumes, with historical data showing a 'limited relationship' between pricing and sales.
  • Macs could benefit from stronger upgrade demand tied to AI features, offsetting higher prices.
  • Buyers of higher-end iPhone models tend to be less sensitive to price increases.

J.P. Morgan's decision to raise its price target for Apple's stock to $345 is a significant development in the tech industry. The move comes as Apple's stock has recovered from a 6% dip following the company's announcement of price hikes for several products due to the market-wide memory shortage. Despite the price increases, analysts expect Apple's long-term growth to remain unaffected.

The price hikes are unlikely to affect sales volumes, with historical data showing a 'limited relationship' between pricing and sales. This is particularly true for Macs, which saw the bulk of the price hikes, as they could benefit from stronger upgrade demand tied to AI features, helping offset the impact of higher prices. Additionally, buyers of higher-end iPhone models tend to be less sensitive to price increases.

J.P. Morgan's decision to raise its price target is a vote of confidence in Apple's ability to maintain its growth trajectory despite the price hikes. The move is likely to be welcomed by investors, who have been watching Apple's stock closely in recent weeks.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.