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Instagram's AI Tool Muse Image Sparks Backlash Over Consent and Safety Concerns

WireByte Staff · July 11, 2026

Instagram's new AI tool Muse Image allows users to edit and generate images using people's pictures without their consent. The feature, which automatically includes public accounts, has raised concerns over consent, online harassment, and impersonation. Users can manually opt out, but critics argue this is insufficient.

Key points

  • Instagram has introduced Muse Image, an AI tool that allows users to edit and generate images using people's pictures without their consent.
  • The feature automatically includes public accounts, but users can manually opt out by disabling the 'Allow people to reuse your content' setting.
  • Critics argue that the feature raises concerns over consent, online harassment, and impersonation, particularly for vulnerable users.
  • Private accounts and those belonging to under 18s are automatically excluded from the Muse Image feature.
  • Meta, Instagram's parent company, claims to have built Muse Image with strong controls and safety guardrails, but critics remain skeptical.

Instagram's new AI tool Muse Image has sparked a backlash over concerns about consent and safety. The feature, which allows users to edit and generate images using people's pictures, has been criticized for not obtaining explicit consent from the individuals whose images are being used.

The feature automatically includes public accounts, but users can manually opt out by disabling the 'Allow people to reuse your content' setting. However, critics argue that this is insufficient, as it relies on users taking the initiative to opt out.

Private accounts and those belonging to under 18s are automatically excluded from the Muse Image feature, but critics argue that this is not enough to address the concerns over consent, online harassment, and impersonation.

Meta, Instagram's parent company, claims to have built Muse Image with strong controls and safety guardrails, but critics remain skeptical. The company has stated that it will take action against any content that violates its Community Standards.

The introduction of Muse Image has raised concerns about the potential for online harassment and impersonation, particularly for vulnerable users. Critics argue that the feature could be used to spread misinformation and perpetuate hate speech.

As the debate around Muse Image continues, it remains to be seen whether the feature will be effective in promoting creativity and connection, or whether it will exacerbate existing safety concerns.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.