Google Sets August 12 Event to Reveal Pixel 11 Lineup
Google announced its upcoming 'Made By Google' hardware event scheduled for August 12 in New York City, where the technology company will unveil the new Pixel 11 smartphone series. Ahead of the official launch, retail leaks suggest potential price increases driven by memory costs, with the Pixel 11 Pro expected to start at $1,099.
Key points
- Google, the major American technology corporation, scheduled its annual 'Made By Google' hardware launch event for August 12 at 6 p.m. ET in New York City.
- The upcoming flagship hardware lineup is expected to include four distinct models: the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold.
- A recent product leak on Amazon indicated that the Pixel 11 Pro will feature a starting price of $1,099, representing a $100 increase compared to the previous generation Pixel 10 Pro.
- Industry observers and analysts note that wider memory cost pressures, frequently referred to as RAMageddon, are prompting expectations of general price increases across upcoming tech hardware.
Technology corporation Google has officially confirmed that its next generation of flagship mobile devices will be revealed during an upcoming 'Made By Google' presentation. The launch event is scheduled to take place on August 12 at 6 p.m. ET in New York City, setting the stage for the public debut of the new smartphone lineup just weeks after rival announcements.
Ahead of the official proceedings, leaks and industry expectations have provided early details regarding the expected hardware. The upcoming series is projected to consist of four devices: the standard Pixel 11, the Pixel 11 Pro, the larger Pixel 11 Pro XL, and the foldable Pixel 11 Pro Fold. While Google has not yet released official pricing figures, a recent retail listing leak on Amazon pointed to a $1,099 starting price for the Pixel 11 Pro, marking a $100 jump from the prior Pixel 10 Pro model.
Market analysts attribute the anticipated price adjustments to broader component cost pressures impacting the consumer electronics industry. Following the official August unveiling, the new devices are expected to become commercially available in retail stores within a matter of weeks.
Sources
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