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AI & Machine Learning

Google Introduces AI Ad Disclosure

WireByte Staff · July 9, 2026

Google now discloses which ads are made with AI, aiming to increase transparency and prevent misleading content, available globally across Google Search, YouTube, and Google Discover.

Key points

  • Google introduces a new feature to disclose when an ad is created or edited with AI, accessible through the 'My Ad Center' panel.
  • The feature aims to prevent misleading ads that use synthetic or digitally altered content, which can be created cheaply with AI.
  • Google's generative AI advertising tools will automatically enable the disclosure, but advertisers using external tools must manually indicate AI involvement.
  • The disclosure is currently based on an honour system, with Google not verifying advertisers' claims about AI use.
  • The move extends Google's existing policy, which previously required AI disclosure only for election ads, to commercial ads.
  • The feature is available globally, covering ads on Google Search, YouTube, and Google Discover.

Google has introduced a new feature to increase transparency in advertising by disclosing when an ad is created or edited with AI. This move aims to prevent misleading content that can be created cheaply with AI, such as synthetic or digitally altered product images. The disclosure is accessible through the 'My Ad Center' panel, which can be reached via the three-dot menu or info icon on ads across Google Search, YouTube, and Google Discover.

The feature is part of Google's effort to provide more information to users about the ads they see. When advertisers use Google's generative AI advertising tools, the disclosure will be automatically enabled. However, if an ad is created elsewhere, the advertiser must manually indicate if AI was involved.

The introduction of this feature extends Google's existing policy, which previously required AI disclosure only for election ads. The move is seen as a meaningful widening of the policy, as it now covers commercial ads. However, the disclosure is currently based on an honour system, with Google not verifying advertisers' claims about AI use.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.