Google adds AI disclosure labels to ads globally
Google has introduced a new feature to its My Ad Center, providing transparency around the use of generative AI in advertisements. The 'How this ad was made' section will disclose if an ad was created or edited using AI, with automatic labeling for Google's own tools and manual disclosure required for others. This move aims to help users understand manipulated media in ads.
Key points
- Google has added a 'How this ad was made' section to its My Ad Center, disclosing AI use in ads on Google Search, YouTube, and Discover properties.
- Google's own AI tools will automatically apply a 'created or edited with AI' label, while other AI ads require manual disclosure.
- In some regions, a label about AI use may appear directly on the ad, depending on local requirements.
- This move aims to provide transparency around AI-generated ads and help users understand manipulated media.
- Google previously introduced AI disclosure labels for political ads and expanded access to content labels for spotting deepfake content.
Google has taken steps to increase transparency around the use of generative AI in advertisements. The company has introduced a new feature to its My Ad Center, which provides users with information on how ads were created or edited. The 'How this ad was made' section will disclose if an ad was created or edited using AI, with automatic labeling for Google's own tools and manual disclosure required for others.
This move aims to help users understand manipulated media in ads, which is critical for prospective buyers to have an accurate picture of what they're buying. Google's previous introduction of AI disclosure labels for political ads and expansion of access to content labels for spotting deepfake content demonstrate the company's commitment to transparency in the advertising space.
As the use of generative AI in advertising continues to evolve, it's essential for companies like Google to provide clear and concise information to users. By doing so, they can help build trust and ensure that users have a positive experience when interacting with ads online.
Sources
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