Ford Unveils Fathom, Ultra-Cheap Electric Truck
Ford's Fathom, a midsize electric truck, starts at $28,350 and features a large touch screen, Apple Maps, and Android Auto/Apple CarPlay support. Deliveries begin in fall 2027, built on a new Universal EV Platform in Louisville, Kentucky.
Key points
- Ford's Fathom electric truck starts at $28,350, with a 'destination and delivery' fee bringing the price to $29,945.
- The truck features a large, high-resolution touch screen with integrated Apple Maps, Android Auto, and Apple CarPlay support.
- Fathom has a greater interior volume than a Toyota RAV4 and includes all sensors needed for Ford's Blue Cruise system.
- Deliveries begin in fall 2027, with pre-orders starting in early 2027.
- The Fathom is built on Ford's new Universal EV Platform, aiming to cut costs and compete with Tesla and Chinese EVs.
Ford's highly anticipated Fathom electric truck has finally been unveiled, marking a significant step in the automaker's push to compete in the rapidly growing EV market. With a starting price of $28,350, the Fathom is positioned as an ultra-cheap option for consumers, featuring a range of modern amenities including a large touch screen with integrated Apple Maps, Android Auto, and Apple CarPlay support.
The truck's interior boasts greater volume than a Toyota RAV4, and it includes all the necessary sensors for Ford's Blue Cruise system, which enables hands-free driving. However, the service will likely come at an additional cost, with a one-time purchase price of $2,495 or an annual fee of $495.
Ford's Fathom is built on the company's new Universal EV Platform, which aims to reduce costs and increase efficiency. The platform is part of CEO Jim Farley's strategy to catch up with category leader Tesla and Chinese EVs, which have been gaining traction in the US market.
Deliveries of the Fathom are set to begin in fall 2027, with pre-orders starting in early 2027. As the EV market continues to evolve, Ford's Fathom is poised to play a significant role in the competition for market share.
Sources
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