WireByte

Home / Technology

Photo of office team, video game, drone
Image: via helios-i.mashable.com
Technology

FIFA and YouTube Partner with Internet Creators for Creator Cup

WireByte Staff · July 13, 2026

FIFA and YouTube have launched the inaugural Creator Cup, a soccer tournament featuring internet personalities. The event took place in Central Park, New York, with popular streamer IShowSpeed captaining one side to victory. The partnership highlights FIFA's growing interest in leveraging creators to promote football globally.

Key points

  • FIFA and YouTube have partnered to launch the Creator Cup, a soccer tournament featuring internet personalities.
  • The inaugural event took place in Central Park, New York, on July 13, 2026.
  • IShowSpeed, a popular streamer, captained one side to victory in the tournament.
  • The partnership marks FIFA's growing interest in leveraging creators to promote football globally.

FIFA and YouTube's partnership to launch the Creator Cup is a significant development in the world of football and internet culture. The inaugural event, held in Central Park, New York, brought together internet personalities to compete in a soccer tournament. The partnership highlights FIFA's growing interest in leveraging creators to promote football globally.

The Creator Cup is a clear indication that FIFA sees creators as a gateway to football. By partnering with YouTube, FIFA aims to tap into the vast audience of internet personalities and their followers. This move is expected to increase the visibility and appeal of football globally.

The event was a success, with popular streamer IShowSpeed captaining one side to victory. The tournament was held on a temporary pitch built atop Wollman Rink in Central Park, with a crowd of fans watching through the fence.

The partnership between FIFA and YouTube is a significant step forward in the world of football and internet culture. It remains to be seen how this partnership will evolve and impact the sport in the future.

Sources

WireByte Staff — Editorial Team

The WireByte editorial team synthesises technology news from multiple primary sources, verifies the facts, and links every source. Articles are produced with AI assistance and reviewed under our editorial policy.