Disney Tests AI-Powered Search on ESPN and Disney+
Disney is beta testing AI-powered search on its ESPN and Disney+ platforms in the US, allowing users to ask natural language questions and receive personalized recommendations. The features, including Personal Intelligence, use user data from Gmail and Calendar to provide context.
Key points
- Disney is testing AI-powered search on its ESPN and Disney+ platforms in the US.
- ESPN Search lets users ask sports questions in natural language and receive answers with related content and recommendations.
- Disney+ recommends content based on user's immediate mood, using natural language, voice input, or suggested prompts.
- Personal Intelligence uses user data from Gmail and Google Calendar to personalize answers.
- The features are in limited beta with no announced launch date.
Disney Tests AI-Powered Search on ESPN and Disney+
Disney is pushing the boundaries of artificial intelligence (AI) with its latest beta tests on ESPN and Disney+ platforms in the US. The company aims to revolutionize the way users interact with its services by introducing AI-powered search features.
ESPN Search
ESPN Search is a beta feature that allows users to ask sports questions in natural language and receive answers with related content and recommendations. This feature is designed to provide users with a more intuitive and engaging experience. For instance, a fan can ask a question like "who has the most rushing yards in a single playoff game" and get an answer with supporting content rather than a list of links.
Disney+ Recommendations
Disney+ is also testing a feature that recommends content based on a user's immediate mood. Users can describe what they want to watch in their own words, and the system surfaces content that fits the moment rather than the pattern. This feature accepts natural language, voice input, or suggested prompts, making it easy for users to find something that suits their mood.
Personal Intelligence
The most notable addition is Personal Intelligence, which lets the AI pull context from a user's Gmail and Google Calendar to personalize answers. For example, a subscriber with a flight to Vancouver in their inbox can ask the AI for recommendations on what to watch or do while in Vancouver, and the AI will provide tailored suggestions based on the user's interests and schedule.
Limited Beta
The AI-powered search features are currently in limited beta in the US, with no announced launch date. While this is a promising development, it remains to be seen how these features will be received by users and how they will impact the way we interact with Disney's services.
Sources
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