Disney Considers Ad-Supported Disney+ Free Tier
Disney CEO Josh D'Amaro hinted at introducing an ad-supported free tier for Disney+, aiming to reach price-sensitive customers and boost ad revenue. No launch plans were shared, but Disney has 130 million global subscribers and is considering this move to expand its reach.
Key points
- Disney CEO Josh D'Amaro mentioned considering a free ad-supported Disney+ tier to reach price-sensitive customers.
- The move aims to expand Disney's reach and accelerate ad revenue growth, as the company has a strong inventory of content.
- Disney has 130 million global subscribers and competes with services like Apple TV and Netflix, which do not offer completely free tiers.
- Services like Tubi, The Roku Channel, and YouTube offer free content, which could influence Disney's decision.
- No launch plans were shared, but Disney is exploring this option as part of its strategic priorities.
Disney's consideration of an ad-supported free tier for Disney+ has sparked interest in the streaming industry. The move aims to reach price-sensitive customers and boost ad revenue, as Disney has a strong inventory of content. This decision comes as Disney competes with services like Apple TV and Netflix, which do not offer completely free tiers.
Disney has 130 million global subscribers, making it one of the most-watched streaming services in the United States. The company has also signed a deal with TikTok, which will see TikTok creators use characters and scenes from Disney movies and shows for short-form videos. These videos will be available on TikTok and on the Disney+ Verts section for vertical video.
While no launch plans were shared, Disney's consideration of an ad-supported free tier is part of its strategic priorities. The company is exploring this option to expand its reach and accelerate ad revenue growth. As Disney navigates the competitive streaming landscape, this move could influence the company's future plans and strategies.
Sources
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