California Enforces Data Deletion Requests
California's data deletion platform, DROP, becomes enforceable on August 1, allowing residents to request data brokers stop selling their personal information. Since January 1, 350,000 Californians have signed up for the platform. The state agency will enforce compliance with these requests.
Key points
- California's data deletion requests, submitted through the DROP platform, become enforceable on August 1.
- About 350,000 Californians have signed up for the platform since January 1.
- Registered data brokers must honor requests to stop selling personal information.
- The state agency will enforce compliance with these requests.
- Personal information collected online is used for targeted advertising, including tracking consumer behavior.
California's new data deletion platform, DROP, is set to become enforceable on August 1. This means that registered data brokers in the state must begin honoring requests from Californians to stop selling their personal information. Since January 1, over 350,000 Californians have signed up for the platform, which allows residents to request that data brokers stop collecting and selling their data.
The state agency will enforce compliance with these requests, ensuring that data brokers adhere to the new regulations. This move aims to give consumers more control over their personal information and reduce the amount of data collected online.
Personal information collected online is often used for targeted advertising, including tracking consumer behavior. For example, if a consumer searches for red shoes online, they may see targeted ads for similar products for several weeks. By enforcing data deletion requests, California aims to limit the use of personal data for advertising purposes and give consumers more control over their online presence.
Sources
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