Branch Furniture Partners with SEGA for Retro-Themed Ergonomic Chairs
Office furniture maker Branch Furniture has collaborated with entertainment company SEGA to launch a series of three retro-themed ergonomic desk chairs. Priced at $569 each, the collection reimagines the Branch Ergonomic Chair Pro with designs inspired by Sonic the Hedgehog, the SEGA Genesis, and the SEGA Dreamcast, blending pop culture aesthetics with workplace seating.
Key points
- Branch Furniture, a manufacturer known for ergonomic office seating, partnered with video game company SEGA to create a themed collection.
- The collaboration redesigns the existing Branch Ergonomic Chair Pro using visual elements from SEGA's 66-year history.
- The lineup includes three specific models: a Sonic the Hedgehog Edition, a SEGA Genesis Edition, and a SEGA Dreamcast Edition.
- Each chair in the new themed collection is priced at $569 and is available directly through Branch.
Office furniture manufacturer Branch Furniture has teamed up with entertainment company SEGA to introduce a new line of themed ergonomic desk chairs. Known for producing functional workplace seating such as the Verve Chair, Branch is breaking away from traditional neutral office aesthetics by incorporating video game history into its product lineup.
The collaboration reworks the company's existing Branch Ergonomic Chair Pro model. Rather than simply applying corporate logos, the manufacturer integrated visual motifs celebrating SEGA's 66-year legacy directly into the structure and design of the seating.
The collection features three distinct variants: a Sonic the Hedgehog Edition, a SEGA Genesis Edition, and a SEGA Dreamcast Edition. Each chair is priced at $569 and can be purchased through Branch, offering consumers an alternative to standard gray and black office furniture.
Sources
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