BMW Shows Unsolicited Spider-Man Ads on Dashboard Screens
BMW has enraged customers by sending ads for Spider-Man: Brand New Day directly to in-car infotainment systems, appearing as notifications when starting the car and set to continue through August 10. Cars built after July 2020 in over 70 markets are affected. BMW owners are unhappy with the unsolicited ad, comparing it to Apple's 2014 iTunes debacle.
Key points
- BMW has been showing unsolicited ads for Spider-Man: Brand New Day on dashboard screens of cars built after July 2020 with BMW Operating System 7 or newer.
- The ad appears as a notification when starting the car and plays a 19-second animation with music and a light show.
- The ad is set to continue through August 10 and affects over 70 markets worldwide.
- BMW owners are unhappy with the unsolicited ad, calling it 'classless and tacky' and comparing it to Apple's 2014 iTunes debacle.
- Some users are asking for an opt-out button, while others predict more ads will be shown in the future.
BMW has faced backlash from customers after sending unsolicited ads for Spider-Man: Brand New Day directly to their in-car infotainment systems. The ad appears as a notification when starting the car and plays a 19-second animation with music and a light show. Cars built after July 2020 with BMW Operating System 7 or newer are affected, with over 70 markets worldwide impacted.
The ad is set to continue through August 10, leaving some users unhappy with the unsolicited promotion. Some have compared it to Apple's 2014 iTunes debacle, where the company pushed out an album to all users without allowing them to decline or delete it. BMW has not provided an opt-out option for the ad.
The partnership between BMW and Spider-Man: Brand New Day was announced in late July, with BMW touting it as a 'special surprise' for drivers. However, the surprise has not been well-received by many customers, who are calling for an opt-out button and predicting more ads will be shown in the future.
Sources
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