BMW Forces Spider-Man Ads onto Dashboard Displays
BMW is promoting the movie Spider-Man: Brand New Day by displaying ads on its dashboard displays in over 70 countries. The ads, which started on July 27 and will run until August 10, feature a festive animation of Spider-Man interacting with a BMW iX3 SUV. The move has sparked public backlash, with some owners expressing frustration at the forced ads.
Key points
- BMW is displaying ads for Spider-Man: Brand New Day on its dashboard displays in over 70 countries.
- The ads started on July 27 and will run until August 10.
- The ads feature a festive animation of Spider-Man interacting with a BMW iX3 SUV.
- The BMW iX3 SUV starts at $61,500 and is a related concept vehicle developed in collaboration with Sony/Marvel.
- BMW owners have expressed frustration at the forced ads, with some calling it 'villain behavior'.
BMW's decision to display ads for Spider-Man: Brand New Day on its dashboard displays has sparked public backlash. The ads, which started on July 27 and will run until August 10, feature a festive animation of Spider-Man interacting with a BMW iX3 SUV. The iX3 SUV is a related concept vehicle developed in collaboration with Sony/Marvel.
The move has been met with frustration from some BMW owners, who have taken to social media to express their disappointment. One owner called the move 'villain behavior', while another described it as 'really cheapening BMW'.
The ads are part of a broader brand partnership between BMW and Marvel, and are available in over 70 countries worldwide. The animation itself doesn't play automatically, but can be viewed later as an app on the infotainment display.
BMW has confirmed that the ads are real, and that they will run until August 10. The company has also revealed that the ads are available on vehicles equipped with the relevant optional equipment and BMW Operating System 7, 8, 8.5, 9 or BMW Operating System X, as well as a production date after 7/2020.
Sources
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