Apple Reportedly Plans Three New 'Ultra' Devices by Early 2027
Apple plans to introduce three new devices featuring 'Ultra' branding between late 2026 and early 2027, according to industry reports. The lineup reportedly includes a foldable iPhone with a starting price estimated between $1,999 and $2,499, alongside camera-equipped AirPods designed to integrate with AI visual features. These anticipated hardware additions signal Apple's expansion into premium foldable electronics and wearable AI integration.
Key points
- Apple is preparing to launch up to three new products under the 'Ultra' brand between late 2026 and early 2027, according to reporters Mark Gurman and Filipe Espósito.
- The rumored foldable iPhone, potentially named 'iPhone Ultra', is projected to feature a 7.7-inch inner display and a 5.3-inch outer display.
- Analysts and industry sources estimate the starting price for the foldable device will range between $1,999 and $2,499 in the United States.
- Additional hardware includes upcoming 'AirPods Ultra' equipped with tiny infrared cameras and an active recording LED to enhance Siri's Visual Intelligence features.
- The new devices are expected to debut as early as this year and roll out alongside the iPhone 18 Pro and iPhone 18 Pro Max.
Technology reports indicate that Apple is developing a new tier of high-end hardware featuring 'Ultra' branding, slated for release between late 2026 and early 2027. Among the most prominent anticipated devices is the company's long-rumored foldable smartphone, which industry sources suggest will be marketed as the 'iPhone Ultra'. According to reports from Bloomberg's Mark Gurman and Macworld's Filipe Espósito, the foldable handset is expected to feature a 7.7-inch inner screen alongside a 5.3-inch outer display. Additional rumored hardware specifications for the phone include two rear cameras, a single front camera, and a Touch ID power button replacing traditional Face ID authentication.
Market analysts estimate that the starting price for the foldable device in the United States will fall between $1,999 and $2,499. Alongside the foldable phone, Apple is reportedly planning to introduce 'AirPods Ultra' as early as this year. These advanced earbuds are rumored to incorporate tiny infrared cameras that function alongside Siri to enhance Visual Intelligence capabilities on supported iPhone models, with an integrated LED light to indicate active camera usage.
Industry watchers note that these upcoming products reflect a broader strategic push by Apple into foldable form factors and camera-enabled wearables. While official confirmation from the company is pending, the scheduled rollouts aim to expand the premium product ecosystem and deepen integration between Apple hardware and artificial intelligence tools.
Sources
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