AI Shopping Searches Surge 200% in a Year, Commerce Leaders Prioritize Expansion
AI shopping searches increased by 200% in one year, with commerce leaders prioritizing AI expansion to meet rising customer expectations. A Salesforce report found 86% of commerce professionals believe AI is raising the bar for customer experiences, with only 27% of companies having fully unified customer data.
Key points
- The use of agentic AI search as the first step in shopping online grew by 200% in the last 12 months, according to Salesforce's State of Commerce report.
- 86% of commerce professionals believe that AI is raising the bar for customer experiences, and 61% say that meeting rising expectations is harder than ever.
- Only 27% of companies have fully unified customer data, highlighting a major challenge for commerce leaders.
- The top priority for commerce leaders is the implementation and expansion of artificial intelligence capabilities, followed by improving data quality and management.
- Google has also noted the increasing use of AI agents for shopping, describing it as a 'more fun' way to shop.
A recent report from Salesforce highlights the growing importance of artificial intelligence (AI) in e-commerce. The State of Commerce report surveyed 3,450 commerce professionals and 4,690 consumers, as well as analyzing behavioral data from over 1.5 billion global shoppers. The results show that AI shopping searches have surged 200% in the last year, with commerce leaders prioritizing AI expansion to meet rising customer expectations.
According to the report, 86% of commerce professionals believe that AI is raising the bar for customer experiences, and 61% say that meeting these expectations is harder than ever. However, only 27% of companies have fully unified customer data, highlighting a major challenge for commerce leaders.
The top priority for commerce leaders is the implementation and expansion of artificial intelligence capabilities, followed by improving data quality and management. Google has also noted the increasing use of AI agents for shopping, describing it as a 'more fun' way to shop.
As commerce leaders continue to prioritize AI expansion, it remains to be seen how this will impact the industry as a whole. However, one thing is clear: AI is playing an increasingly important role in shaping the future of e-commerce.
Sources
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