AI Boosts SMB Advertising on Streaming TV
A survey by Amazon Ads reveals that 73% of UK small and medium businesses find AI advertising tools make streaming TV accessible and affordable. The technology helps reach new audiences, increase brand awareness, and expand competitiveness. This shift is expected to continue as 68% of SMBs cite AI advertising as supporting their growth.
Key points
- Amazon Ads surveyed 4,100 respondents across 14 countries, finding 73% of UK SMBs use AI for streaming TV advertising.
- AI tools enable SMBs to reach new audiences (54%) and increase brand awareness (53%), according to the survey.
- 68% of UK SMBs found AI advertising supported their growth, while 52% cited it as supporting expansion into other countries.
- Barriers to cross-border and multi-region advertising are being broken by AI, according to the survey.
- Amazon Ads employs AI to create and manage campaigns, improve optimization, and offer image and video generation solutions.
A recent survey by Amazon Ads highlights the growing use of artificial intelligence (AI) in advertising for small and medium businesses (SMBs). The survey, which polled 4,100 respondents across 14 countries, found that 73% of UK SMBs now use AI for streaming TV advertising. This represents a significant shift from 2023, when 69% of SMBs cited cost as the main barrier to accessing streaming TV advertising.
The survey reveals that AI tools are having a profound impact on SMB advertising. Over half (54%) of SMBs interested in advertising on TV believe that AI can enable them to reach new audiences and increase brand awareness. A majority of SMBs also believe AI can be instrumental in expanding their competitiveness.
Amazon Ads is at the forefront of this trend, employing AI tools to create and manage campaigns, improve optimization, and offer image and video generation solutions. The company's chatbot, or conversational agent, is also being used to develop concepts and scripts with advertisers.
The results of the survey are significant, as they suggest that AI is helping to break down barriers to cross-border and multi-region advertising. 68% of UK SMBs found AI advertising supported their growth, while 52% cited it as supporting expansion into other countries. As the use of AI in advertising continues to grow, it is likely that we will see even more SMBs taking advantage of this technology to reach new audiences and expand their competitiveness.
Sources
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