TECNO and artist Angélica Dass launch '100 Portraits of Becoming' project
TECNO and visual artist Angélica Dass have launched “100 Portraits of Becoming,” a two-year initiative to document 100 individuals across five countries. The project, which began in Kenya, combines Dass’s portraiture with TECNO’s Universal Tone technology to explore human identity. Produced by BBC StoryWorks, the effort aims to highlight diverse narratives and challenge conventional perceptions of beauty and individuality through a global lens.
Key points
- TECNO, a global technology brand, partnered with internationally acclaimed visual artist Angélica Dass to create the two-year “100 Portraits of Becoming” project.
- The initiative, which commenced in Kenya, plans to feature 100 portraits and personal stories from five different countries to explore individuality and humanity.
- The project’s promotional film was produced by BBC StoryWorks Commercial Productions and highlights the shared vision of the collaborators.
- TECNO’s Universal Tone technology, designed to accurately represent diverse skin tones, is integrated into the project to complement Dass’s artistic approach.
- The collaboration seeks to move beyond visual representation by using the TECNO CAMON 50 Ultra 5G to capture stories of people navigating a changing world.
TECNO, a global technology brand, has announced a new two-year artistic initiative titled “100 Portraits of Becoming.” The project is a collaboration with internationally acclaimed visual artist Angélica Dass, whose work is known for challenging conventional labels and assumptions in portraiture. The initiative began its first chapter in Kenya and is designed to expand across five countries, aiming to document 100 individual portraits and their accompanying personal stories.
The project’s promotional film, produced by BBC StoryWorks Commercial Productions, outlines the shared philosophy behind the partnership. TECNO’s Universal Tone technology, which focuses on the fair representation of diverse skin tones, aligns with Dass’s artistic goal of exploring the humanity behind each subject. Together, the partners aim to demonstrate that being seen involves more than physical appearance; it encompasses being understood for one’s unique identity and aspirations.
By utilizing the TECNO CAMON 50 Ultra 5G, the project seeks to capture the energy and evolving paths of people in a rapidly changing world. The initiative moves beyond standard visual representation to highlight the individuality of each subject, offering a global audience a glimpse into diverse narratives of self-discovery and future possibilities.
Sources
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